From a young age, we are bombarded with countless images conveying the same narrative: a woman’s success is determined by how closely her body aligns with the hegemonic ideal of beauty. Her interests are often limited to motherhood, heterosexual relationships, fashion, the gym, and cooking.

Research conducted as part of the #Mostremos campaign by Dove reveals that 80% of women in Argentina do not feel represented by what they see in the media.